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Whether I’m writing romantic comedy, crafting content strategies, or coaching creatives, I’m here to help stories shine. Welcome to my digital writing desk.

Chapter One:

I sat in the bathroom and leant my head against the wall. Silent tears streamed down my face. Those tears had become regulars on my cheeks over the last few weeks. That fact alone made me feel so guilty. Guilty for having everything I had been dreaming of for so long, yet still feeling so sad and empty. Guilty for having a beautiful baby girl who was so wanted, yet being unable to stop crying. I had everything I knew so many women still wanted, yet I was sitting there, my head on the wall with the tears making their seventh appearance of the day. I could hear my hubby and sister-in-law in the living room. Two of the people I loved most in the world, but their presence and support didn’t make me feel any less alone. Maybe I was broken?

I had never imagined that trying to fall pregnant would be so overwhelming, all-consuming and utterly heart-breaking. The experience of being poked, tested, prodded and then told they had no idea why we hadn’t got our baby yet was soul destroying. For me, the visual representation of the dream I had was the pregnancy wallet the midwife gives you when you have successfully created a baby. An outward sign to the world that you were about to become a lucky member of that exclusive ‘mum’ club. I started to believe that I would never hold that wallet in my hands; I would never be someone’s mum. I had even started looking at adoption online as I knew I HAD to be a mum, but I so desperately wanted a child that was ours.

On 9th August 2012, I was staggered to find out that I was pregnant. Even though I celebrated, my heart felt convinced that something would go wrong. After all, why would it have worked now? Why would it work for us the month before our first IVF consultation? Every trip to the toilet for those 9 long months was terrifying. Would I see blood, at times I even convinced myself I could. I wasn’t sure I was strong enough to lose a second baby.

After 3 months on crutches due to a failing pelvis, Ava was induced on her due date. 14 hours into labour they pressed the red button to request the emergency medical team. Despite the pain and sheer terror I was feeling, I remember turning to my husband and saying, ‘I told you something was going to go wrong’. Even then, minutes away from meeting our baby girl, I was convinced she would be taken from me. Fast forward 7 months and it was a total surprise to me when the doctor told me I was suffering from Post Natal Depression. How could I be? I wasn’t that type of person… I was a go-getter who just, well, got on with things. Sadly those low, empty feelings had come once too often though, prompting a visit to my doctor. She told me it was a chemical imbalance and could affect anyone. It was nothing I had done. It was just like any other illness. I walked home thinking how it shouldn’t have affected me; I didn’t have the right to feel depressed. I had my little girl.

‘Get out of the house every day’ a friend’s words were stuck fast in my head. So I did. I diligently went to local baby groups and on almost all occasions, I’d have paid money to be able to stay at home. I ventured out nevertheless. At times these groups were so difficult. Trying to make chit-chat with strangers, when all I wanted to was to be lying in bed, was draining to say the least.

You see, before I became a mum I had a job I loved. I was great at it and I had a wonderful social circle around me. I didn’t expect that introducing a baby into the mix would cause some of these ‘friends’ to visit once then never contact me again or even worse just never engage with me at all. They never even got to meet my beautiful daughter. Now I realise that is totally their loss, but it still hurts to this day. It turns out that sometimes your body can react badly to a difficult birth, losing your identity, your job and then pretty much all of your friends, in a matter of months. People said it wasn’t surprising after all I’d been through. It still surprised me though. I just couldn’t get my head around the label I had been given.

Over the weeks that followed I had, at times, overwhelming feelings of extreme loneliness, even when I was sitting in a room full of people. Like I was a fly on the wall of my own life.

Fast forward 4 years, I’m sat on the Eurostar on my way home having attended entrepreneurial conference mixing with 7 figure business owners. My head is as full as my heart. The landscape of my life is a far cry from how it looked four years ago. I’ve changed too and I’m unrecognisable from that girl who sat with her head against the wall and the tears free-flowing down her face and splashing onto the floor.

What changed in my life? I started a blog.
A blog that changed my life.

• An Open Letter to a Kind Stranger – Huffington Post
• 10 Reasons Why Parenting Has Improved My Career Prospects – Huffington Post
• Dear Reader – Huffington Post
• An Interview With Aby Moore Founder Of You Baby Me Mummy – DIY Daddy
• Mum Blogger of the Week: Aby Moore from You Baby Me Mummy – Mummy Pages
• How to Build an Engaged Instagram Community – Tailwind
• Vuelio Blogger Spotlight
• My Beautiful Things (Spotlight) – A Beautiful Space
• The Author Interview Featuring Aby Moore – My Random Musings
• Here’s The Secret… – Thrive Global

• Best Non Dad blog in the Love All Dads annual blog awards in 2014
• Family Finalist in the BritMums Awards in 2015
• Video Finalist in the BritMums Awards in 2016
• Social Media Finalist in the BritMums Awards 2017
• Received the Outstanding Contribution Award in the MAD Blog awards in 2017

• The Huddle (Co-Hosted Business Podcast)
• The Little Elephant Who Wants to Fall Asleep (Read for Penguin Books)
• The Truth About Blogging As A Business – Shameless Mom Academy Podcast
• 10 YouTube trends you need to know with our YouTube coach, Aby Moore
• The YouTube trends you shouldn’t ignore in 2023 – TechPixie Interview
• YouTube and TikTok trends you need to know in 2024 – TechPixie Interview

• Speaker at Christina Jandali’s Scaling For Passive Profits Summit
• Speaker at Verick Wayne’s Social Ads School Summit
• Speaker at BlogOn Conference 2018- How to work with Brands as a Blogger
• Speaker at BlogOn Conference 2019 – How to connect with your audience for more views, leads and sales through live broadcasts